Monday, May 05, 2008
TV Watching by Signs...
COLOGNE, Germany -- It is not exactly the Nielsen Ratings: German broadcasters are looking to the stars for clues to their audiences' viewing habits.
This week SevenOne Media, the marketing and ad sales arm of broadcasting giant ProSiebenSat.1, published its first Astrology Ratings. They matched up traditional audience data -- who watches what and when -- with viewers' star signs.
Read more of their findings here and check out your own Sign.
(Not sure I think this has any amazing relevance, but it's fun to see people investing in a little further Astro-research!)